Innocean hires Rashii Prabhakar to lead the digital function for Hyundai Motors India

Innocean has brought in Rashii Prabhakar as Vice-President - Digital Services.

Keeping pace with the rapid pace of digital adoption in the field of automotive marketing, Innocean offers full support under one roof covering media buying, performance marketing, social media management, content development, ORM and influencer related initiatives.

Prabhakar, is a post graduate from MICA and is a proven brand solutions professional with over 17 years’ experience across organisations like Viacom, Walt Disney, Star TV, Saregama and Triller. Her last assignment was with Pixis – a Meta-certified partner as the Strategic Partnerships lead.

In her past assignments she has had ample exposure to automotive category covering leading OEMs like Volkswagen, Skoda and Tata Motors.

“We see Rashii leading our Digital team to the next level as we have numerous new initiatives lined up to geometrically increase the efficiencies for our client Hyundai Motor India. Her experience and live-wire approach to holistic brand solutions in the dynamic digital space will be a big plus for us at Innocean,” said Vivek Srivastava, Joint Managing Director.

Prabhakar said, “Innocean provided a truly integrated agency platform to leverage existing and emerging digital opportunities for the benefit of the clients. I am looking forward to seeing great innovations and ideas taking shape along with my very capable team on an exciting brand like Hyundai.”

Arjun P Modayil, Executive Director at Innocean, also expressed his delight at the entry of Rashii in the organisation. He said, “Hers is a pivotal role in our team as digital is gaining traction day by day. Her skills and our team will seek newer synergies to drive the brand’s engagement.”

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