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IndiaMART’s new brand campaign introduces its new tagline - ‘IndiaMART Aur Kya!’

The tagline reflects the essence of how IndiaMART has evolved to become the de-facto platform enabling Indian businesses with their offerings such as sales, procurement, accounting and logistics

Click on the image to watch the TVC

B2B online marketplace, IndiaMART - after investing approximately Rs 9.9 billion into 14 companies to create a complete ecosystem to run a business online - has launched its new tagline — “IndiaMART, aur kya!” It has also launched a new video to announce the same.

The tagline aims to establish IndiaMART as an obvious choice for all business needs. As per the company, it carries the essence of how suppliers from 56 industries rest their faith and trust on IndiaMART to flourish to their fullest and compete with the larger enterprises.

Dinesh Gulati, COO, of IndiaMART, said, “MSMEs have always been at the core of IndiaMART’s vision of making doing business easy. Over the years, we have witnessed the various challenges that small business owners face while establishing and running a business all by themselves. Therefore, we have evolved our offerings to provide end to end business solutions to enable small businesses at every step of their journey.”

“Via this brand video, we want to present the struggles of a business owner in a relatable manner and showcase how IndiaMART is the inevitable solution for any business need. From business purchasing to sales IndiaMART has become an obvious choice which is reflected in the new tagline - IndiaMART, Aur Kya! Even in the future, we will keep focusing on innovating and evolving as per the changing needs of our customers.”

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