India Expo Mart (IEML) has appointed TZS Digital for the digital launch of their first hotel, Expo Inn Suites and Convention at Greater Noida.
The main objective of this partnership is to establish a superior brand name for Expo Inn and contribute significantly to its revenue via digital means. The mandate includes website design and development, social media management and paid marketing.
Expo Inn Suites and Convention is a hotel amalgamating the needs of the business traveller along with leisure travellers. As a part of the IEML’s legacy, it aims to create a wholesome stay experience for all its customers.
This hotel stands tall on its vision of “Bleisure Hotel” (a mix of business and leisure travel) and plans to launch the hotel by the first week of December 2022.
Archana Singh, Marketing Head for Expo Inn Suites and Convention, said, “We are thrilled to work with TZS digital’s absolutely ambitious and creative team. We were impressed by their presentation and out of the box creativity in the pitch round. We plan to launch our digital footprint with them and look forward to their innovative brand approach for us. It will not be restricted to the launch, a strong brand recall name is what we are after.”
Tauquir Zaidi, Founder and Managing Director of TZS Digital, said, “It is an invigorating task to work for such a reputed name like Expo Inn as it inspires us to be at our creative best and wear our thinking hats at all times. We have exciting strategies in place as we head closer to the launch, and it will show once the blueprint goes into action. We will give our 200% in this project like we do for all our clients.”
Pavan Jain, TZS Digital's Executive Director, stated, “Expo Inn’s business hotel truly looks nothing like we have seen before. We are lucky to have such an exciting project to work on. Our in-depth competitor research and know-how of the customer persona will surely do the trick for them on digital channels. We manifest a strong working relationship with Expo Inn.”
TZS Digital is a digital marketing services agency based out of Noida focusing on out of the box solutions and specialises in brand strategy, content, creativity, experience design and digital solutions for businesses and brands across a variety of industries.