Grooming brand Beardo is celebrating the fearless, the lionhearted, and the bold in their new campaign starring Hrithik Roshan.
In keeping with its consistent tonality, the new digital film has a catchy rap number, through which Beardo has set out to celebrate the Bearded ones.
While Beardos have always been known to be defined by the literal sense of the word- their beard; through the campaign, the brand emphasises that being a Beardo is way more than that - it is in fact an identity that goes beyond the physicality of the beard - a spirit of realness, fearlessness and spine to stand up for what is right.
Roshan said, "What I like the most about Beardo is that the brand fosters a community. With this campaign, the idea is to focus on the spirit of a true Beardo. It gives the message of being your own individual, fearless and free, that to me is a very positive statement. Beardo has beautifully captured the emotion behind their campaign in the latest video with a rap song for their tribe that matches their vibe."
Sujot Malhotra, CEO Beardo, said, “Is it the Beard that makes one a Beardo? Or is it the Beardo that gives meaning to the Beard? There are those amongst us that end up shaving due to various daily life constraints, but how do you shave the spirit within? This campaign is a salute to this very Beardo within - #Raw.Real.Unfiltered, that is well beyond just facial hair.”
The campaign has launched across social media platforms.