Freed, the debt relief platform, has announced the appointment of Romy Walia as Chief Marketing Officer.
He will be driving overall marketing strategy and execution including consumer, business and digital marketing for the company.
A marketing veteran with almost two decades of extensive experience spanning across three continents, Walia has been instrumental in spearheading omni-channel marketing and brand management for businesses. Managing cross border and functional teams, he has been successful in delivering value propositions with strategic and tactical nuances in cutting-edge mark-tech and ad tech platforms.
Prior to joining Freed, he held the position of Manager of Products, Vendasta, an all-in-one platform for companies providing digital solutions to SMBs.
Ritesh Srivastava, Founder and CEO, Freed, said, "Ours is a team that embodies passion, empathy and service. As we work towards breaking the stigma surrounding debt in our country, Romy joins us with a diverse range of experience in today’s continuously evolving customer-centric world. We are confident that his expertise will prove invaluable in our go-to-market strategy at this exciting journey stage and help us to drive forward our mission.”
"Introducing the concept of debt relief and attempting to de-stigmatise debt, Freed is trying to address the cultural issue of our country. As the company pioneer the market utilising knowledge and expertise of its team, Freed offers a one-of-a-kind opportunity to set the tone and establish us a market leader,” said Romy Walia, newly appointed Chief Marketing Officer for Freed.
He added, “As the company enters into its next phase of growth in today’s Meta world, I foresee significant opportunity opening up during this transition to the meta verse with the advent of web3.0. Hence, I am excited to join Freed at this momentous time. With an ambitious, innovative business with enormous potential, I look forward to working with the leadership and the entire team to deliver the next phase of growth."
Walia holds an MBA in Business Strategy & Deployment from Strathclyde Business School, United Kingdom. Based in Gurugram, he will be working closely with the leadership team to expand country’s operations in India.