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Forever New reveals Pooja Hedge as its new brand ambassador

The brand’s latest campaign ‘The Best Time Ever’ showcases Hegde in myriad fashionable looks for the women of today

Women’s western apparel brand, Forever New has revealed its new brand ambassador in India – actor Pooja Hegde.

Forever New, founded in Melbourne, Australia believes in blending modern and contemporary feminine trends with flattering silhouettes, classic styling backed by impeccable quality. 

Hegde’s personality, her distinct signature style and celebrity status resonate with Forever New’s brand handwriting and market leadership.

The association with Hegde is special as she embodies the values of the Forever New woman. The partnership will enable Forever New to showcase some of the most elegant products from the world of fashion, style, and glamour to a much larger audience of women in India aspiring to wear high fashion, high quality and in trend clothing. 

Forever New’s latest campaign ‘The Best Time Ever’ showcases Hegde in myriad fashionable looks for the women of today.

Forever New’s A/W '22 collection aspires to be the favourite pick for the season’s celebratory occasions, hi-octane parties and trendy getaways to exotic holiday destinations around the world.

From getting ready for an intimate rendezvous to playing dress-up for a gala evening; from a glamorous fashion moment to dressing up for an elegant ballroom; from power dressing for events to create a statement at the red carpet; from a glam editorial shoot to an after party, throughout this campaign Hegde will be seen meandering through the many moods of the modern woman. 

Carolyn Mackenzie, Founder and Managing Director, Forever New Clothing, said, “We are very excited to announce Ms Pooja Hedge as our new brand ambassador for Forever New India. She is a dynamic woman whose confidence, elegance, positivity, and ambition, resonate with our brand and customers. We look forward to working with Pooja as the new face of the brand.”

Dhruv Bogra, Country Manager, Forever New, India and South East Asia, said, “We are a fashion-forward, classic, warm, inclusive, and innovative company and brand in India. Our narrative has always been to deepen and strengthen our connect with over half a million repeat consumers who have been with us on our journey for over 14 years in India and to continue to aspire women consumers across the spectrum, irrespective of age or profile to embrace the brand. Pooja’s high fashion and youthful aura is strengthened by her genuine warmth, friendliness and down to earth, strong personality. She is the perfect fit as the new Forever New Brand Ambassador”

Hegde said, “I have always been a huge admirer of the designs and aesthetics of the brand. Ever since my journey with fashion began, I’ve always cherished outfits from Forever New. They have always been elegant, feminine, and classy. I am extremely delighted to be a part of this beautiful journey.”

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