Homegrown wearable and audio brand, Fire-Boltt has announced the appointment of actor Kiara Advani as its new brand ambassador.
Advani will be part of the marketing campaigns of the brand alongside Team India Virat Kohli and actor Vicky Kaushal.
Advani will participate in different marketing, ad, and endorsement campaigns for the homegrown brand. The collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options.
Kiara’s ever-increasing fanbase and popularity have the potential to pull audiences across the nation and influence people, being the top actress in the nation currently. She’s an inspiration to numerous young fans across the country and the company aims to tap this pool. The association with Kiara will help the brand to engage with the young generation.
Advani said, “I’m delighted to associate with Fire-Boltt which is at the helm of fitness, style, and aesthetic. Fitness for me is imperative and I religiously follow it, even on dull days it’s a mood lifter. Given the fact that the brand is ‘Made in India’ and made its mark in the market in such a short period of time is remarkable.”
Arnav Kishore, Founder and CEO at Fire-Boltt, asserted, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social cheerful personality coupled with her fitness and style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. Our association with Kiara coupled with our existing associations with Virat Kohli and Vicky Kaushal is a step towards that.”
Aayushi Kishore, Co-Founder, Fire-Boltt, said, “We are a firm believer in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest and most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalize on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL and BTL activations we aim to build bridges for an active communication channel with the consumers. We look forward to achieving any milestones and attaining newer benchmarks in the near future.”
They added, “Our team’s relentless persuasion and the intuitive quality to remain agile have laid the foundation of our phenomenal growth and this also led us to become the no. 1 brand in the smartwatches market.”