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Devdatta Potnis moves on from Cosmos-Maya as Chief Growth Officer

Potnis joined the studio as head of sales in 2011

Devdatta Potnis

Devdatta Potnis (Dev) has decided to part company with Cosmos-Maya, the animation studio after a decade-long association during which the studio went from strength to strength.

Presently the studio's Chief Growth Officer, Potnis joined the studio as head of sales in 2011 and was instrumental in getting the animation studio’s first domestic IP, Motu Patlu off the ground. The show is the biggest animation pop-culture phenomenon in India today, celebrating its ten-year milestone this year. In 2015 he planned another strategic move, diversifying the studio's revenue streams by establishing one of the biggest digital kids’ networks globally, WowKidz, which has over 90 million subscribers worldwide across YouTube & Facebook. With Potnis at the helm, the studio went on to produce a multitude of shows with leading kids' broadcasters in India including Nickelodeon, Disney, Cartoon Network, Sony, and Discovery and also cemented bonds with all the key OTT players like Amazon Prime Video, Netflix, Voot, Zee5 & Disney+ Hotstar among others.

It was thanks to these consistent efforts, that the studio grew from 30 people to 1200+ artists & the coveted private equity investment came into the animation business, first with KKR-backed Emerald Media in 2018 and then with TPG affiliate NewQuest Capital Partners in 2021.

From one Indian series in 2012 to a market leadership position in India with a valuation of over $90 million as per media reports; the company has grown phenomenally in the last decade and Potnis was one of the key architects in these endeavours.

“It has been a pleasure working with this incredible company, 'Cosmos-Maya', and I thank the founders Ketan Mehta, Deepa Sahi and Anish Mehta who gave me the opportunity to grow this company, plan its strategic direction & take it to the stage where it is now India’s #1 animation studio. I owe a lot of my professional expertise and development to Cosmos-Maya and the team who will always be special to me, personally and professionally. I wish them all the best for the future”, said Potnis.

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