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Dainik Bhaskar launches 'Sachchi Baat, Bedhadak' national campaign

The objective of the 'Sachchi Baat, Bedhadak' campaign is to underline the faith of the people towards truth and courage

With the reader at the centre of all its efforts, the Dainik Bhaskar Group has announced a national campaign - 'Sachchi Baat, Bedhadak'.

With the symbol of a pen, torch and fist, where the pen denotes impartial journalism, the torch is a symbol of the light and the fist the signage of the loud voice to protest untruth, the objective of the 'Sachchi Baat, Bedhadak' campaign is to underline the faith of the people towards truth and courage.

With a journey of 64 years, the Bhaskar Group is one of the most trusted and largest newspaper group in the country with 61 editions across 12 states.

Commenting on the campaign, Dainik Bhaskar Group Promoter Director, Girish Agarwaal, said, “Dainik Bhaskar has always been known to push the boundaries when it comes to courageous journalism and its impact on the lives of our readers. This national campaign aptly titled 'Sachchi Baat, Bedhadak' commemorates and reinforces this fearless journalistic ethos. We are proud of our team that has embraced this campaign wholeheartedly and brought to life the age-old saying – the pen is mightier than the sword.”

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