Meera, the flagship herbal hair care brand from the house of CavinKare, announced its foray into the skincare market with the launch of its first product - Meera facewash.
It comes in three variants - Red Sandal and Manjistha, White and, Wild Turmeric, Neem and Vetiver addressing specific concerns of new-age consumers.
In support of the launch, the brand has also rolled out a new TV campaign, highlighting Meera as a wholesome personal care brand.
Rajat Nanda, Business Head – Personal Care, CavinKare, said, “Meera, as a brand has always resonated with deep-rooted traditions, and we are thrilled to be extending that emotion and benefit to our consumers with our entry into the skincare category. With this entry, Meera - one of our flagship and iconic brands today becomes a holistic personal care brand and this indeed is an important milestone in the journey of CavinKare. This move will further strengthen our footprint in personal care and we are confident that it will sail the brand to newer successes in the near future.”
“The consumers are more educated and aware of their skin care problems and need solutions that address the issue and are not harsh on the skin as well. The new product line up has three variants keeping in mind the skin care problems faced by women of different age groups. Our R&D has played a pivotal role in developing just the right set of products to address these challenges. We are sure that Meera Facewash will be a household favourite in no time,” added Nanda.
Giving the brand a fresh, young look, the newly launched TVC features a new-age mother-and-daughter duo engaged in a heartwarming conversation about the goodness of tradition. Introducing the new range of face wash from the house of Meera, the TVC highlights Meera’s entry into the skincare space and enhances the audience with how their indigenous ingredients offer a natural glow and instant brightness to the skin.