AMFI urges people to invest in mutual funds through new campaign featuring Sachin Tendulkar and MS Dhoni

The Association of Mutual Funds in India (AMFI) has launched the next leg of its mutual fund investor education campaign featuring Master Blaster Sachin Tendulkar and Captain Cool MS Dhoni.

The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, around the festive season, encourages people to start investing in mutual funds through the monthly SIP route, for their long-term financial goal, like children’s future and retirement. 

AMFI Chairman A Balasubramanian said, “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds, will help them achieve their long-term financial goals. By investing in capital markets through the mutual funds route, investors will be able to capitalise on India’s growth story.”

NS Venkatesh, Chief Executive, AMFI, said, “If you want to achieve long-term financial goals like your child’s future or your own retirement, Mutual Funds ke maidaan mein utarna padega” is what the two cricketing legends convey to the fence-sitters. SIP in mutual funds is the ideal route for retail investors to participate in the India growth story and create wealth over the long term.”

AMFI’s September month data figures showed that SIP numbers contributed approx. Rs 13,000 crores of investments in a month. AMFI hopes that this new campaign will encourage more people to start investing in mutual funds every month through SIPs.

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