Aaj Tak’s social campaign, ‘Mera Swabhimaan’, has been creating a ripple effect with active participation, and responses pouring in from across the country.
The tweet today by the Deputy Chief Minister of Uttar Pradesh Brajesh Pathak, acknowledging the spirit of the initiative is a testimonial to the fact that the campaign with a social message has taken the shape of a movement with a cause.
Congratulating the channel on the effort towards trying to bring about a change in the social fabric, Pathak, encouraged people to be a part of the movement.
The campaign was launched on October 3 during Sudhir Chaudhary’s Black & White show to address a wider social issue. at 9 pm on Aaj Tak’s prime time show.
The campaign’s interactive format invites viewer’s personal stories through self-shot videos of such incidents that happened with or around them.
Viewers can share their stories via WhatsApp on this number: +91 86579 00895.
The national news channel has also put up a dedicated microsite where viewers can submit their entries in video format – https://www.aajtak.in/mera-swabhimaan.
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