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Aaj Tak launches ‘’Mera Swabhimaan’’ campaign to restore the pride of hardworking blue-collar worker

Sudhir Chaudhary’s hit show Black & White to telecast viewer’s stories highlighting the growing insensitivity reflected in some recent incidents

“Respect begets respect” – the basic principle of humanity is sadly lost somewhere in our ever-running, fast-living urban society. The blatant disregard and disrespect of the most important pillar of our society, the blue-collar, has been meted with merciless treatment in recent times.

In order to address a wider social issue, the channel Monday launched “Mera Swabhimaan” campaign with its first segment aired at 9 pm on Aaj Tak’s prime time show.

‘’Aaj Tak ladega apke Swabhimaan ke liye’’ is a resolve to correct the malaise in society, a press statement from the channel said. “Sudhir Chaudhary’s two-way dialogue will educate the public to honour the self-esteem of members of the working class.”

The campaign’s interactive format invites viewer’s personal stories through self-shot videos of such incidents that happened with or around them.

Viewers can share their stories via WhatsApp on this number: +91 86579 00895.

The national news channel has also put up a dedicated microsite where viewers can submit their entries in video format – https://www.aajtak.in/mera-swabhimaan.
 
Through the initiative, Aaj Tak attempts to trigger a revolution by initiating discussion on the basic human code of conduct and strives to build a place of pride in society.

“As the channel takes a stand for your Swabhimaan, we at Aaj Tak, urge the public to come out in full support of this campaign and submit your stories for the country to see. Participate in the campaign actively to reinstate the lost respect of the strongest and most hardworking pillar of our society,” the channel said.

 

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