Wavemaker India appoints Vishal Jacob as Chief Transformation Officer

Wavemaker India, the media agency from GroupM, has announced Vishal Jacob as the Chief Transformation Officer.

Jacob will take on the additional responsibility of Chief Transformation officer in addition to his existing role of Chief Digital Officer. 

In this extended role, he will work with office heads and business leads to structure and create diverse skillsets within business teams to manage current and future business requirements. He will also work along with practice leads to break silos and create more cross functional teams to deliver unified solutions to clients, one of Wavemaker’s key focus areas.

Jacob will also work on strengthening existing capabilities beyond digital and incubate new ones that will make Wavemaker future ready for the challenges ahead. 

Ajay Gupte, CEO – South Asia, Wavemaker, said, “The environment around us is rapidly changing and we need to continuously upskill ourselves to lead this change so that we continue to bring unique and innovative solutions for our clients. With Vishal taking over the additional responsibility of transformation, we will be better placed to craft customised strategic initiatives, particularly related to digitalisation and driving company culture.”

Jacob said, “Consumer behaviour and the media landscape is forever evolving. Embracing these changes through a culture of agility becomes critical for success. Driving this transformation at an organisational level is highly challenging yet very exciting and I am looking forward to it.” 

Jacob started his digital journey with GroupM in 2005. He has led and assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey hinging it on creating a connected ecosystem of paid, owned and earned properties.

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