upGrad's campaign for MICA Ahmedabad's digital marketing program showcases its key differentiators

Higher edtech company upGrad has launched a new campaign reflecting the well-established legacy and the key differentiators of its digital marketing program from MICA, Ahmedabad. 

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As a part of its digital campaign, the two ad films capture the excellence of its program which is widely accepted and holds industry recognition helping professionals to build their careers.

The narrative entails the legacy of the program that provides 100+ digital marketing tools, the opportunity to run campaigns on real money, and access to MICA faculty.

Conceptualised by the in-house digital creative team, the campaign highlights how young potential aspirants with a sheer ambition to fast forward their career, are all wanting to improvise in this digital era while the campaign rightfully outlines how ‘Greatness can recognise Greatness’.

Ankit Khirwal, VP, Head of Marketing, upGrad, said, “The career outcomes and the credibility the program holds echoes for itself. It is imperative in this era to hone the right skills needed to be future ready and we are glad that we are empowering the working professionals with the right skills, best pedagogy along with mentorship that will enable our learners to become future leaders of the industry. Through this film, we have tried to bring out the legacy of our Digital Marketing program from MICA Ahmedabad that is widely recognised in the industry.”

Shreyas Shevade, Associate Director, Head of Creative and Content Marketing - India, upGrad, added, “I’ve been on every side of the table at MICA except for one - behind the desk in their classrooms. I’ve hired from there, taught there, and even applied to study there. So, the idea for this campaign came from the many times I’ve seen a MICAn in an interview, get recognised for their degree. It's amazing and a little envious that young and aspiring marketers today can add a great name like MICA to their CV just like that. And that’s what upGrad is all about - making great education easily and equally accessible to everyone with will and potential."

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