Tata Capital, the flagship financial services company of the Tata Group, has unveiled a witty digital campaign that encourages investors to use the digital wealth management app- Moneyfy.
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The campaign has a series of three short cheerful films themed around the ease of making investments with Moneyfy.
The campaign went live earlier this month.
The digital films talk about the mobile-first generation which carry out most tasks online with just a few clicks on their phones. Using Moneyfy would ensure a flawless journey for those wanting to do financial planning on the go.
Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said, “Our latest campaign focuses on how investing and customisation is convenient through Moneyfy with everything accessible instantaneously. Using Moneyfy is a great way for Gen Z to dip their toes into investing waters. The app provides one with all the tools they require to make an informed investment decision. We’re sure the campaign will resonate with our audience.”
Moneyfy is a comprehensive digital platform which aims to make the process of wealth creation hassle–free and secure.
Tata Capital’s digital marketing campaign is conceptualised by creative agency Infectious.
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