Sunil Kataria, Chief Executive Officer of Lifestyle Business at Raymond, has been re-elected as Chairman of the ISA (Indian Society of Advertisers).
Other members of the Executive Council are:
The newly elected Executive Council of The Indian Society of Advertisers met on September 29, 2022.
ISA said that Kataria has led the Society over the past six years to greater heights, garnering support from fellow Executive Council members, ISA members and other industry bodies.
He has been associated with brands like Godrej, Idea Cellular, Marico and VIP in the past and has solid industry experience across various verticals of businesses, sales and marketing for over 31 years.
Kataria said, “In our journey towards creating a greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value-added support to our members for the new normal and beyond. With digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be to take forward our efforts in the area of digital measurement.”
Kataria further said, “Priorities for making ISA future-ready include stepping up capability, resource, increasing visibility and value addition through work on media measurement, spreading awareness and knowledge on government regulations and becoming the knowledge hub on global/local priorities in the communication space. The sub-committees formed for ISA Events, Public Policy, Multi-Screen Cross Media Measurement and the already active Media Forum would engage themselves more with all members in the coming months to ensure significant progress.”
He further mentioned, “We at the ISA, as a founder member of the World Federation of Advertisers (WFA), are enhancing our partnership. All activities would be well supported by the revamped value-added website of the ISA and its social media presence.”
Kataria is optimistic about further partnering with BARC in the digital measurement area.
“We heartily thank all fraternity organisations for their strong support in helping us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours,” Kataria said.