Social Neeti has bagged the digital mandate of bakery and coffeehouse brand Honey & Dough’s.
As part of the mandate, the agency will work on social media management, marketing strategy and organic growth for digital presence of the brand.
Started in 2017 as a neighbourhood bakery in Defence Colony, New Delhi, Honey & Dough is now a renowned bakery and coffeehouse in Delhi and NCR.
With 10 outlets in the capital, Honey & dough promises authentic and customised baked goodies and many delightful savouries.
To formulate effective marketing campaigns, Social Neeti will work parallely with eWards, a SaaS start-up based in Kolkata. eWards will handle the brand’s loyalty program and generate customer engagement.
They will map the customer data and provide actionable insights and data-driven engagement plans based on which Social Neeti will do 360-degree marketing on social media platforms.
Varnika Parasrampuria, Senior Business Development Manager, Social Neeti, said, “Honey & Dough has earned quite a reputation as a brand. We have started working closely with them on the digital marketing front and our aim is to build the brand on different verticals with phygital integration.”
Utsav Chhawchharia, Co-Founder, Honey & Dough, said “Social Neeti’s smooth customer service and the knack for creative marketing is what made us go ahead with them to be our digital marketing partners. With engaging and creative content, we hope to continue building as strong a presence on social media as we have physically.”