Ogilvy Mumbai clinched the Agency of the Year as well as the highly coveted Grand Effie for ‘Not just a Cadbury ad 2.0’ at the APAC Effie Awards 2022.
Rising Star Awards 2022, Final deadline: September 9, 2022.
The Womb Communications was crowned Independent Agency of the Year, a first for the Indian agency.
Indian entries won 3 Gold, 6 Silver, 4 Bronze and 12 Finalists.
Altogether, 62 Effie winners walked away with the metals – 1 Grand Effie, 11 Golds, 28 Silvers and 22 Bronzes.
Topping the leaderboard with 20 winners from Australia, followed by India with 13 winners and Singapore with 6 winners.
|
Serial no.
|
Agency
|
Campaign
|
Client
|
Category
|
Metal/Finalist
|
|
1
|
Ogilvy Mumbai
|
Not just a Cadbury ad - Shahrukh Khan 2.0
|
Mondelez India
|
Crisis Response/Critical Pivot - Products
|
Gold
|
|
2
|
Ogilvy Mumbai
|
Not just a Cadbury ad - Shahrukh Khan 2.0
|
Mondelez India
|
Engaged Community
|
Gold
|
|
3
|
Ogilvy Mumbai
|
Not just a Cadbury ad - Shahrukh Khan 2.0
|
Mondelez India
|
Seasonal Marketing
|
Gold
|
|
4
|
The Womb Communications
|
The sleeping night - Watchmen
|
Cipla Health
|
Healthcare
|
Silver
|
|
5
|
The Womb Communications
|
It’s okay to pee in your pants
|
Nobel Hygiene
|
Asia Pacific Brands
|
Silver
|
|
6
|
The Womb Communications
|
The Undie Army
|
|
B2B
|
Silver
|
|
7
|
Ogilvy Mumbai
|
Stop the beauty test
|
Hindustan Unilever
|
Positive Change Social Good: Brands - Products
|
Silver
|
|
8
|
Ogilvy Gurgaon
|
Inverting Conventions To Win
|
Coca-Cola India
|
Seasonal marketing
|
Silver
|
|
9
|
The Womb Communications
|
Shoes for your hands
|
Campus Activewear
|
Youth marketing
|
Silver
|
|
10
|
Ogilvy Gurgaon
|
Inverting Conventions To Win
|
Coca-Cola India
|
Asia Pacific Brands
|
Bronze
|
|
11
|
Leo Burnett Mumbai
|
Keep girls in school
|
P&G Health and Hygiene
|
Positive change social good: Brands - products
|
Bronze
|
|
12
|
The Womb Communications
|
Shoes for your hands
|
Campus Activewear
|
Seasonal marketing
|
Bronze
|
|
13
|
McCann New Delhi
|
Creating India's
Coffee Generation
|
Nestle India
|
Sustained Success - products
|
Bronze
|
|
14
|
Leo Burnett Mumbai
|
Keep girls in school
|
P&G Health and Hygiene
|
Beauty & Wellness
|
Finalist
|
|
15
|
Ogilvy Gurgaon
|
Inverting Conventions To Win
|
Coca-Cola India
|
Beverages NonAlcohol
|
Finalist
|
|
16
|
Leo Burnett Mumbai
|
Inspiring Parents To
Be Playful
|
Mondelez India
|
Food
|
Finalist
|
|
17
|
Leo Burnett Mumbai
|
India Breaks Up
With Their Chemists
|
Pharmeasy
|
Healthcare
|
Finalist
|
|
18
|
The Womb Communications
|
The Brainy Game
|
Galactus Funware
Technologies
|
Media, Entertainment and Leisure
|
Finalist
|
|
19
|
Leo Burnett Mumbai
|
Eliminating Offline
Gold Dependency
|
PhonePe
|
New Product or
Service - Line
Extension
|
Finalist
|
|
20
|
Ogilvy Mumbai
|
Bournvita presents
Get The Message
|
Mondelez India
|
Branded Content
|
Finalist
|
|
21
|
Ogilvy Mumbai
|
Bournvita presents
Get The Message
|
Mondelez India
|
Branded Utility
|
Finalist
|
|
22
|
Ogilvy Mumbai
|
Not just a Cadbury ad - Shahrukh Khan 2.0
|
Mondelez India
|
Branded Utility
|
Finalist
|
|
23
|
Ogilvy Gurgaon
|
Inverting Conventions To Win
|
Coca-Cola India
|
Carpe Diem –
Products
|
Finalist
|
|
24
|
The Womb Communications
|
The Talking Asterisk
|
USV
|
Marketing Disruptors
|
Finalist
|
|
25
|
Lowe Lintas /
MullenLowe
Singapore
|
H Is For
Handwashing
|
Products Unilever
|
Multi-market products
|
Finalist
|
At the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific region – Australia, Hong Kong, India, Indonesia, Philippines, Vietnam and Thailand – came together at the Four Seasons Hotel Singapore to celebrate the best of marketing effectiveness in the region and honour the work that made the cut.
Ogilvy took home the top honour of Agency Network of the Year with 4 Golds, 5 Silvers and 7 Bronzes. Mondelez International walked away with Marketer of the Year, with their brands Cadbury, Kinh Do Mooncakes and Oreo contributing points towards the win. Cadbury also walked away with Brand of the Year.
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
|
Brand
of the Year
|
Marketer
of the Year
|
Independent Agency
of the Year
|
Agency
of the Year
|
Agency Network
of the Year
|
|
WINNER
Cadbury
|
WINNER
Mondelēz International
|
WINNER
The Womb Communications
|
WINNER
Ogilvy Mumbai
|
WINNER
Ogilvy
|
|
2nd Place
Grab
|
2nd Place
Procter & Gamble
|
2nd Place
Special
New Zealand
|
2nd Place
Ogilvy Sydney
|
2nd Place
Leo Burnett Worldwide
|
|
3rd Place
McDonald’s
|
3rd Place
Grab
|
3rd Place
HERO Melbourne
|
3rd Place
The Womb Communications
|
3rd Place
Saatchi & Saatchi
|
2022 Awards Chairwoman Nicole McMillan, said, “Winning an Effie is a monumental accomplishment. Not only is it a testament to the exceeding amount of effort and talent from the teams, but it is also an affirmation from their peers that they have delivered exceptional results and brought success to their brands. Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!”
The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2022 Effie Index, which ranks the most effective agencies, marketers and brands globally. The Index will be announced in 2023.
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