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Ogilvy Mumbai and The Womb win big at APAC Effie Awards 2022

Ogilvy Mumbai wins Agency of the Year & Grand Effie; The Womb crowned Independent Agency of the Year

Ogilvy Mumbai clinched the Agency of the Year as well as the highly coveted Grand Effie for ‘Not just a Cadbury ad 2.0’ at the APAC Effie Awards 2022.

Rising Star Awards 2022, Final deadline: September 9, 2022. ENTER NOW

The Womb Communications was crowned Independent Agency of the Year, a first for the Indian agency.

Indian entries won 3 Gold, 6 Silver, 4 Bronze and 12 Finalists.

Altogether, 62 Effie winners walked away with the metals – 1 Grand Effie, 11 Golds, 28 Silvers and 22 Bronzes.

Topping the leaderboard with 20 winners from Australia, followed by India with 13 winners and Singapore with 6 winners.

Serial no.

Agency

Campaign

Client

Category

Metal/Finalist

1

Ogilvy Mumbai

Not just a Cadbury ad - Shahrukh Khan 2.0

Mondelez India

Crisis Response/Critical Pivot - Products

Gold

2

Ogilvy Mumbai

Not just a Cadbury ad - Shahrukh Khan 2.0

Mondelez India

Engaged Community

Gold

3

Ogilvy Mumbai

Not just a Cadbury ad - Shahrukh Khan 2.0

Mondelez India

Seasonal Marketing

Gold

4

The Womb Communications

The sleeping night - Watchmen

Cipla Health

Healthcare

Silver

5

The Womb Communications

It’s okay to pee in your pants

Nobel Hygiene

Asia Pacific Brands

Silver

6

The Womb Communications

The Undie Army

 

B2B

Silver

7

Ogilvy Mumbai

Stop the beauty test

Hindustan Unilever

Positive Change Social Good: Brands - Products

Silver

8

Ogilvy Gurgaon

Inverting Conventions To Win

Coca-Cola India

Seasonal marketing

Silver

9

The Womb Communications

Shoes for your hands

Campus Activewear

Youth marketing

Silver

10

Ogilvy Gurgaon

Inverting Conventions To Win

Coca-Cola India

Asia Pacific Brands

Bronze

11

Leo Burnett Mumbai

Keep girls in school

P&G Health and Hygiene

Positive change social good: Brands - products

Bronze

12

The Womb Communications

Shoes for your hands

Campus Activewear

Seasonal marketing

Bronze

13

McCann New Delhi

Creating India's

Coffee Generation

Nestle India

Sustained Success - products

Bronze

14

Leo Burnett Mumbai

Keep girls in school

P&G Health and Hygiene

Beauty & Wellness

Finalist

15

Ogilvy Gurgaon

Inverting Conventions To Win

Coca-Cola India

Beverages NonAlcohol

Finalist

16

Leo Burnett Mumbai

Inspiring Parents To

Be Playful

Mondelez India

Food

Finalist

17

Leo Burnett Mumbai

India Breaks Up

With Their Chemists

Pharmeasy

Healthcare

Finalist

18

The Womb Communications

The Brainy Game

Galactus Funware

Technologies

Media, Entertainment and Leisure

Finalist

19

Leo Burnett Mumbai

Eliminating Offline

Gold Dependency

PhonePe

New Product or

Service - Line

Extension

Finalist

20

Ogilvy Mumbai

Bournvita presents

Get The Message

Mondelez India

Branded Content

Finalist

21

Ogilvy Mumbai

Bournvita presents

Get The Message

Mondelez India

Branded Utility

Finalist

22

Ogilvy Mumbai

Not just a Cadbury ad - Shahrukh Khan 2.0

Mondelez India

Branded Utility

Finalist

23

Ogilvy Gurgaon

Inverting Conventions To Win

Coca-Cola India

Carpe Diem –

Products

Finalist

24

The Womb Communications

The Talking Asterisk

USV

Marketing Disruptors

Finalist

25

Lowe Lintas /

MullenLowe

Singapore

H Is For

Handwashing

Products Unilever

Multi-market products

Finalist

At the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific region – Australia, Hong Kong, India, Indonesia, Philippines, Vietnam and Thailand – came together at the Four Seasons Hotel Singapore to celebrate the best of marketing effectiveness in the region and honour the work that made the cut.

Ogilvy took home the top honour of Agency Network of the Year with 4 Golds, 5 Silvers and 7 Bronzes. Mondelez International walked away with Marketer of the Year, with their brands Cadbury, Kinh Do Mooncakes and Oreo contributing points towards the win. Cadbury also walked away with Brand of the Year.

The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:

 

Brand
of the Year

 

 

Marketer
of the Year

Independent Agency
of the Year

 

Agency
of the Year

Agency Network
of the Year

WINNER

Cadbury

WINNER

Mondelēz International

WINNER

The Womb Communications

WINNER

Ogilvy Mumbai

WINNER

Ogilvy

2nd Place

Grab

2nd Place

Procter & Gamble

2nd Place

Special
New Zealand

2nd Place

Ogilvy Sydney

2nd Place

Leo Burnett Worldwide

3rd Place

McDonald’s

3rd Place

Grab

3rd Place

HERO Melbourne

3rd Place

The Womb Communications

3rd Place

Saatchi & Saatchi

2022 Awards Chairwoman Nicole McMillan, said, “Winning an Effie is a monumental accomplishment. Not only is it a testament to the exceeding amount of effort and talent from the teams, but it is also an affirmation from their peers that they have delivered exceptional results and brought success to their brands. Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!”

The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2022 Effie Index, which ranks the most effective agencies, marketers and brands globally. The Index will be announced in 2023.

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