Mivi announces Samantha Ruth Prabhu as its new brand ambassador through a spontaneous digital strategy

Mivi has signed Samantha Ruth Prabhu as its new brand ambassador. The Instagram and Twitter trending hashtag #SamanthaForMivi garnered quite the attention in the past few days as it was an unusual way for a company to choose their brand ambassador.

Mivi with an interesting turn of events found their perfect fit for a Brand ambassador with the help of their own community of users, also known as Mivians.

The community predominantly chose Prabhu as the new face of the brand. The campaign received an overwhelming number of tweets, comments, and re-shares on different social media platforms in which 10,000+ number of responses were in favour of #SamanthaForMivi.

The Instagram and Twitter campaign started off as an exciting unveiling done on Mivi’s Instagram page for their brand ambassador. The brand actively engaged with its audience through quirky posts and stories to make them curious about the brand's new face.

They then reached out to their trusted community for suggestions of who should be Mivi’s brand ambassador. With a thunderous response, Mivians chose Samantha Ruth Prabhu as their brand’s new face. 

Midhula Devabhaktuni, Co-founder and CMO, Mivi, said, “We are more than grateful to our users and community for choosing such a perfect fit for the brand. We are beyond excited to start this new journey with our new face and leading Indian actress. Samantha resonates well with Mivi as she is well known for her elegance and her active lifestyle, both factors which are crucial to Mivi as well. Keep following us for all the new content we have planned for all of you and keep supporting us through this journey.”

Prabhu said, “I am elated to be collaborating with such a wonderful homegrown Indian brand. In this growing economy for AtmaNirbhar India, a brand like Mivi is setting a great example for other brands as well, which is all the more reason to be part of this great brand.”

The actor will be appearing in a multi-platform advertising campaign in the region for the group which is to be unveiled in the coming weeks.

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