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Mindshare appoints Sam Thomas as Head – Performance and Product, India

The agency has also announced the appointment his team, which will consist of Rehan Ali as Partner – Performance (North and East), Atishay Agrawal as Senior Director – Performance (South), and Pratishtha Dehariya as Partner – Performance (West)

Mindshare India, the flagship agency from GroupM, has announced the appointment of Sam Thomas as Head – Performance and Product, India, along with his team.

The agency has also announced the appointment his team, which will consist of Rehan Ali as Partner – Performance (North and East), Atishay Agrawal as Senior Director – Performance (South), and Pratishtha Dehariya as Partner – Performance (West).

Performance marketing helps brands achieve desired outcomes through their media investments, as brands are now more focused on outcome-based approaches. Mindshare said that it is strengthening its performance marketing capability to deliver truly integrated funnel products across its client portfolio.

Thomas will look after the performance business, productising services and building enhanced capabilities for clients. With over 16 years of experience in digital marketing, he has a hands-on approach to setting practices, building teams, promoting innovation, and growing client businesses.

Ali, Agrawal, and Dehariya will join Thomas' team as key appointments.

Ali will bring in more efficiencies for an existing set of clients and grow the performance marketing portfolio as well as support teams to bring on board new clients in the northern and eastern markets. Agrawal will help grow the existing business efficiently and grow the performance portfolio for Mindshare in the South, while Dehariya will lead the performance business for Mindshare West.

A crucial aspect for the team will be to work with various departments within GroupM and help fill in gaps wherever necessary. They will also collaborate with teams to understand the existing business and provide performance-driven solutions for existing clients and create performance strategies for new businesses.

Amin Lakhani, CEO – Mindshare South Asia, said, “As we observe massive acceleration of digital adoption by consumers, it is imperative for us to deliver full funnel integrated products for our clients. Strengthening our performance capability further is a step in right direction. The expertise Sam and his team bring to Mindshare will allow us to continue supporting clients with their digital capabilities and performance excellence. I am certain that this team will play a pivotal role in the brand transformation journey for our clients and will drive Mindshare’s ‘Good Growth’ proposition for them.’’

Gopa Menon, Digital Head – Mindshare South Asia said, “Performance marketing is becoming increasingly important to marketers and Sam and his team brings in-depth knowledge of how brands can revamp their digital and performance strategies. We look forward to continuing enriching digital experiences for our clients.”

Thomas said, “I'm excited to join an agency like Mindshare, which has been at the forefront of performance marketing to help companies reach their business targets. Performance marketing is the backbone of brands' transformation as digital adoption takes over. I am looking forward to contributing to Mindshare’s ‘good growth’ journey by bridging the gap between seamless digital activation and implementation for its clients.”

Ali, Agrawal, and Dehariya will be based out of Gurugram, Mumbai, and Bangalore respectively, and will report to Thomas. While Thomas will be based out of Mumbai and will report to Gopa Menon, Digital Head - Mindshare South Asia.

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