Madison Media Infinity becomes the media AOR for Polycab India

Madison Media Infinity, a unit of Madison World, has won the media agency of record (AOR) for electrical solutions brand, Polycab India.

The account was won in a multi-agency pitch involving several rounds of presentations.

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Polycab India is a manufacturer of wires and cables and a fast-growing FMEG (fast moving electrical goods) company with a consolidated turnover of Rs 122+ billion.

On this association, Nilesh Malani, President and CMO, Polycab India, said, “We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum which includes media strategy, planning, buying and partnership. This association will help us in our future growth and brand building.” 

Abhik Banerjee, COO, Madison Media Infinity, said, “In Polycab's endeavour to be the leading electrical solutions provider, we're pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success.”

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