“What do engineers do?” This Engineer’s Day, JSW asks this seemingly simple question to remind us of the importance of engineers in shaping the world. There is no doubt that engineers make and create the world we inhabit, and what better day to celebrate their work than Engineer’s Day.
JSW Group in partnership with RepIndia celebrated Engineer’s Day with a heartfelt message about their role in building the country. Giving it a curious child’s perspective, the film talks about all things great and small that engineers have created to make our nation better.
“At JSW, our engineers are integral to everything we build and create. Their role is indispensable. It was crucial that besides celebrating them we also made people aware of their unrivalled contributions to building the nation. We collaborated with Repindia, to make this message come through in this film,” said Vinay Shroff - CMO, JSW Steel.
Neelanjan Dasgupta - Creative Director, RepIndia, said, “This was a special one, especially because we got an opportunity to tell a story keeping a child in mind. We wanted to thank the JSW team for giving us this opportunity to celebrate the true builders of the nation.”
The campaign video;