India Today Group on Wednesday said that it has continued to outshine the competition on its unstoppable journey as the nation's leading multi-platform news medium by claiming top slot as per Comscore digital viewership reach for streaming news platform.
As per the Comscore Videometrix MultiPlatform Report for July 2022, India Today Group tops the rankings list with a digital viewership of 98.6k in the streaming video attribute of News/Information Streaming ranked category.
The No. 1 position is a direct result of the Group’s focus at constantly innovating and servicing its trusted viewership base in the digital ecosystem, India Today said in a press statement.
“The India Today Group's enormous success can be attributed to its strategy of emphasising video, being strong on mobile, and making sure it has a strong social media presence and ranks at the top of YouTube, Facebook, Instagram, and Twitter. In the Comscore Videometrix MultiPlatform Report for July 2022, the India Today Group tops the charts by over 15,000 points beating Times Internet Ltd (83k), Network18 (79k), and ABP News on YouTube (73k) by a distance,” the statement said.
“The Group's multiplatform products have had enormous success, which can be credited to its strengths in mobile, video and social media, and to be the most popular brand on YouTube, Facebook, Instagram, and Twitter,” said India Today Group.