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Honda Motorcycle and Scooter India unveils its ‘Desh Ki Shine, Honda Ki Shine’ campaign

Created by Madison Digital, the new campaign encapsulates the joy and pride of every Indian in its theme

Click on the image to watch the TVC

Honda Motorcycle and Scooter India recently unveiled its new YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’.

Created by Madison Digital, the new campaign encapsulates the joy and pride of every Indian in its theme while garnering more than 644 million impressions and over 172 million audience on the occasion of India’s 75th Independence Day.

As per the brand, HMSI’s official YouTube page witnessed over 15% growth on this day with over 10 million views, more than 52,000 likes and comments engagement.

Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, the brand claimed that its official website also recorded a 300% increase in traffic. It resulted in a remarkable click through rate (CTR) of 1.78%.

Shobhit Gaur, Vice-President, Madison Digital, said, “A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with YouTube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”

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