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Hero ISL 2022-23 celebrates the relentless support of Indian football fans in its new season campaign

It has launched the ‘Football Aage, Hum Uske Peeche’ campaign to show its admiration for the fans

Click on the image to watch the TVC

As Hero Indian Super League 2022-23 (Hero ISL) beckons, FSDL has unveiled a high-octane season campaign ‘Football Aage, Hum Uske Peeche’ to celebrate the undying and relentless support of fans in the country. 

The promo film of the campaign cinematically epitomises the emotions of vociferous fans as they traverse the journey along with their favourite players and teams, passionately supporting them along the way.

Whether it’s voicing a chorus of support or lining up to form a wall of defense, these fans will always stand behind their team and ensure that the beautiful game is always on an upward trajectory. 

A Star Sports spokesperson said, “Hero ISL is all set to welcome fans back to the stadiums across the country. The fans have always been a fundamental aspect in the growth and development of the game and have added to the football fervour as they stand behind their teams. We look forward to packed stadiums and the passionate support of fans across clubs as we celebrate them through our new campaign, ‘Football Aage, Hum Uske Peeche’.”

The upcoming season of Hero ISL 2022-23 kicks-off with last season’s runners-up Kerala Blasters hosting East Bengal FC at the Jawaharlal Nehru Stadium in Kochi on October 7, 2022.

Hyderabad FC will begin their title defence on October 9 in front of its home fans against former champion Mumbai City FC. Last season’s League Shield Winners, Jamshedpur FC, will be in action two days later, on October 11, against Odisha FC. Meanwhile, the Kolkata derby between ATK Mohun Bagan and East Bengal FC is scheduled on October 29, 2022.

Catch all the action from the Hero ISL 2022-23, October 7, 2022, 7.30 pm onwards,
live and exclusive on the Star Sports Network, Disney+ Hotstar and Jio TV.


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