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Global retail media likely to reach $101 billion in 2022: GroupM’s e-commerce and retail media forecast

Retail media ad revenue represented 18% of global digital advertising revenue in 2021 and 11% of total global ad revenue

Global retail media is likely to reach $101 billion in 2022 (15% higher than a year ago) and will surpass $160 billion in annual revenue in five years’ time, according to GroupM’s e-commerce and retail media forecast.

GroupM has released its forecast that details the socioeconomic factors contributing to the state of the retail media space.

The report has been penned down by Kate Scott-Dawkins, GroupM’s global director of business intelligence.

GroupM has estimated that global e-commerce to make up 19% of global retail sales in 2022, growing to 25% by 2027.

Retail media ad revenue represented 18% of global digital advertising revenue in 2021 and 11% of total global ad revenue.

Twenty of the top global e-commerce companies accounted for 67% of global e-commerce sales in 2021.

The report further mentioned that global e-commerce sales to reach $5.4 trillion dollars this year. China and the U.S. alone will make up 52% of this figure.

Nearly 61% of the total, $3.3 trillion, can be attributed to just seven markets: the U.S., China, Japan, Germany, the U.K., Canada and Australia.

Here are the top seven country e-commerce figures:

  1. China – Estimated e-commerce market growth in 2022 of 5.6%, slower than last year's growth of 10%.
  2. U.S. – Estimated e-commerce market growth in 2022 of 25%.
  3. U.K. – Estimated e-commerce market decline in 2022 of 3.6%, a reversal from last year’s growth of 15%.
  4. Germany – Estimated e-commerce market growth in 2022 of 14%, slightly faster than last year’s growth of 12% and above the three-year pre-pandemic average of 10%.
  5. Japan – Estimated e-commerce market growth in 2022 of 12%, above last year’s growth of 8.9%.
  6. Canada – Estimated e-commerce market growth of 10.1%, below last year’s growth of 17.3%.
  7. Australia – Estimated e-commerce market growth of 8.4%, below last year’s growth of 24%.

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