Dettol's new TV campaign introduces its powder-to-liquid handwash

Germ protection brand Dettol has introduced a powder-to-liquid handwash solution in the value segment. It has also launched a new TVC to announce the offering.

Dettol is bringing in its most affordable solution with this format allowing its consumers to practice best hygiene practices at the best price.

For Dettol Powder-to-Liquid handwash the brand has launched a Television campaign to showcase an innovative and efficient handwashing solution at an affordable price. Further, the new TVC highlights that the product provides Dettol’s trusted 99.99% germ protection to effectively safeguard those who we care about.

Dilen Gandhi, Regional Marketing Director, South Asia – Health and Nutrition, Reckitt, said, “Dettol has always endeavoured to providing its consumers with effective and innovative solutions for all their hygiene needs. Our new Dettol Powder to Liquid Handwash will make quality handwash accessible to a larger consumer base. With the new campaign, Dettol continues to educate consumers about the importance of hand hygiene by providing its consumers with superior protection at an affordable price.”

Dettol has been consistently working to improve health and hygiene standards in India with specialised programs that address health, hygiene, and sanitation with ‘Banega Swasth India’. Recently, Dettol has further strengthened its fight against diarrhoea under its Dettol ‘Diarrhoea Net Zero’ initiative. The program will follow the WHO-7-point plan for preventing and treating diarrhoea in 13 districts of Uttar Pradesh.

Director: Gaurav Gupta (Little Lamb films)
Creative Agency:  McCann Worldgroup India

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