Bharat Media Group wins Skyfoam Mattresses' media mandate

Skyfoam Mattresses has onboarded Bharat Media Group (BMeG) for its media mandate.

The integrated marketing and communication agency will be steering Skyfoam’s entire media mandate - planning, buying, and releasing.

BMeG’s focus will be to build upon the brand equity of Skyfoam’s Luxury mattress brand Florid.  Florid offers a wide range of luxury mattresses targeting the niche segment of customers.

Anand Charles - Chief Executive Officer - Bharat Media Group, said, “We are excited to be the agency on record for an aspirational brand like Skyfoam. The brand has had phenomenal growth since its inception and has a diverse and vast repertoire of quality products. It is certainly an interesting time to be its growth partner when the brand’s eye’s on expanding its geographical presence. As their media mandate partner, we focus on accentuating Skyfoam’s visibility on requisite media platforms and helping them reach out to the target audience beyond their traditional markets.”

Anoob Ebrahim – Chief Executive Officer - Skyfoam Mattresses, said, “We are happy that our search for a growth partner has ended with BMeG coming on board. Their proposition for media value in buying and planning for targeting our focus markets and customer base sets them apart from the rest. This was one of the primary reasons we decided to go with BMeG Group. We also believe that BMeG shares the same brand traits - Honesty, Trust, and commitment- which help us achieve our bigger business goals.”

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