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Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India

Following Prime Video, Netflix appears in the second, followed by Amul in the third place

Amazon Prime Video has topped the list of India’s most recommended brands with a recommend score of 84.1%, as per an analysis by YouGov.

Following Amazon Prime Video, Netflix appears in second (83.1), followed by Amul in third (82.9), and HDFC ERGO General Insurance in fourth (81.1). Dettol Disinfectant takes the sixth spot (81.0).

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Two names within the hotels and booking sites sector, namely Taj Hotels and Palaces (81.0) and MakeMyTrip (80.8) featured in the list this year as well at the fifth and seventh place, respectively, although they did record a slight decline to their year-on-year scores.

As per a ranking, iPhone secured the ninth place (80.5), the only smartphone brand to feature this year.

Internet brands Amazon Prime (80.8) and Google (80.4) also appear in the list in eighth and tenth, rounding off the top ten list in India.

The YouGov Recommend Rankings 2022 have been calculated between ​June 1, 2021, to May 31, 2022, using data they collected across 14 sectors from members of the public in India every day, from the flagship YouGov BrandIndex tool.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. 

Every brand in the Rankings has a minimum sample of 300 and has been tracked for at least six months, with all scores being rounded to a single decimal place, as per YouGov.

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