7UP's 'Refresh Before You Recharge' campaign marks Pepsico India's partnership with Airtel

Beverage brand 7UP has unveiled a new TVC to mark PepsiCo India’s recent partnership announcement with Bharti Airtel (Airtel).

With this offer, consumers now have the chance to get discount on Airtel thanks App and get prepaid recharge worth Rs 10 to Rs 20 on every purchase of 7UP PET bottles.

The new TVC features the quirky, curly haired mascot Fido Dido, announcing the latest offering. 

In the opening scene, a boy idles time at a restaurant, his phone has a Fido Dido cover. When he attempts to make a recharge on the Airtel Thanks app, Fido pops out of the cover and presses the lock button.

The guy is taken aback by the prank and finds Fido pointing to turn over and see the 7UP bottle with the waiter. Zooming into the packaging, the boy finally understands the exciting new offer of getting a discount on his Airtel recharge. Thus, putting the focus on how 7UP enables refreshment along with convenience, making the occasion more beneficial for the consumers.

Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “The refreshing offering in partnership with Airtel is a great match that will further compliment the experience of our consumers this festive season. The intent is to ensure more value and refreshment through this offer which will further make their celebrations more special.”

Info@BestMediaInfo.com