Zing creates a rap song for its Gen Z audience on International Youth Day

Youth-centric entertainment channel, Zing has created a rap song for its Gen Z audience on the occasion of International Youth Day.

The video was released on the channel and social media platforms on August 12 to celebrate International Youth Day.

Young ‘Hindustan’ is all for original content that reflects their mind. This new track by Zing echoes the progressive and diverse belief system of today’s youth. With the right beats and thoughts in place, the song raises a toast to the vibrance of young India. As an entertainment channel, Zing wants to entertain and celebrate its valued audience, with this track that reflects the enthusiasm and the go-getter drive of Gen-Z.

In its music slot ‘Yolo Hits’, Zing aired a curated music playlist featuring songs from youth icons like Arijit Singh, Aastha Gill, Sachet Parampara, Badshah and Diljit Dosanjh. Additionally, it also broadcast two popular films, namely ‘Jaane Tu… Ya Jaane Na’ and ‘Loveyatri: A Journey of Love’ on August 12. 

Arghya Roy Chowdhary, Chief Channel Officer – Zing said, “Zing is the go-to youth entertainment channel and has captivated its audience with its distinct line-up of national and international content. This International Youth Day, we wanted to celebrate the never-say-die spirit of our young audience with not just content, but something more. So, we came up with this composition. The song fits effortlessly with the core demands and dreams of young India. To top it off we had also curated a youth-centric programming line-up that will keep them entertained throughout the day.” 

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