To introduce its new range of Floral Essence Shower Gels, Yardley London has launched a commercial with the goal of targeting young women. The new commercial has been conceptualised by Contract Advertising, a Wunderman Thompson group company and a member of the WPP network.
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Yardley believes in inspiring women to showcase their true potential and step up to the best version of themselves.
Manish Vyas, CEO, Wipro Yardley, said, “While Yardley has always been known for its fine floral fragrances, through this new range of shower gel under Floral Essence sub brand, we intend to bring forth goodness of floral ingredients apart from the fragrance.”
While sharing what led to the campaign’s inspiration, Ayan Chakraborty, General Manager, Contract Mumbai, said, “When you hear of a spa like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of Floral Essence Shower Gels. The fragrance uplifts you instantly and the floral oils work on the skin. It is like being in a spa every day.”
Rahul Ghosh, Executive Creative Director, Contract Mumbai, also explained the approach and the creative thinking behind the ad when he said, “Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can transform a daily ritual into a magical moment.”
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