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Xiaomi India collaborates with Anurag Kashyap and Vaani Kapoor for #ScreenSahiTohSceneSahi campaign

The film showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display

Click on the image to watch the TVC

Smartphone brand Xiaomi India has announced the launch of #ScreenSahiTohSceneSahi campaign that showcases the importance and impact of the Super AMOLED display on Redmi Note 11 Series in a quirky way.

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The campaign film released across social media platforms has been conceptualised by Director Anurag Kashyap and features actor Vaani Kapoor.

The film showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display.

With a two-pronged approach, the creative campaign builds on the message that for the stunning visuals that consumers consume on their smartphones they deserve a premium viewing experience that can only be enjoyed on a Super AMOLED screen because ‘#ScreenSahiTohSceneSahi’.

Secondly, with this screenplay, Xiaomi India intends to let all content producers and creators know that ‘We got you' by providing consumers with device offerings consisting of technologically innovative Super AMOLED displays. 

A Xiaomi India spokesperson said, “Display technology has taken centre stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India's No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user requirements. With the #ScreenSahiTohSceneSahi campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super AMOLED display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with Redmi Note 11 series."

The campaign film has been created in collaboration with DDB Mudra with creatives by Sooraj R Pillai and Aditi Rao Saxena.

Pillai, Senior Creative Director, DDB Mudra, said, “Content makers put their heart and soul into their craft. But the way content is being consumed today has drastically changed. And that’s where we found an opportunity. The idea was just calling out a simple fact. That, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice towards those who made them.”

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