All-things-meat brand Licious has announced a meat festival in the country named The All You Can Meat Buffet. The event is a celebration of meaty delights, spread over August 12-18 across 28 Indian cities.
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During these 7 days, Licious customers will have access to over 300 products that are peppered with the best offers.
To embody the essence and grandeur of the event, Licious has tied up with The Great Khali, to endorse the spirit of ultimate indulgence. The Great Khali appears in print ads and Instagram reels where he synergises his king-size love for meaty treats with the grand scale of the festival.
Says Prashant Verma, CRO, Licious, “As a true blue D2C brand we have the opportunity to listen to our customers directly. It is through our nuanced understanding of customer preferences that we are able to create differentiated experiences such as this festival. The Licious All You Can Meat Buffet is a larger-than-life meat extravaganza. So, when it came to the perfect representation of the idea behind this festival, The Great Khali, was our obvious choice. We wanted our customers to wake up to a campaign that would whet their appetite- literally! The Great Khali does a good job of delivering the impact with a punch and some more.”
“With this festival, our message is clear – enjoy the Big pleasures of life! Lavish feasts, generous time spent over meals with your loved ones and an abundance of good memories.The campaign is aimed at delivering that message of joy and delight. We hope that the festival will bring home a similar scrumptious experience that our campaign depicts.”
The campaign also finds life through Danish Sait’s humour and Karan Kundra’s renewed love for all things chicken, through their Instagram reels. Conceptualised and executed by the Licious internal brand team, it will run across several digital and offline media channels.
The Great Khali-
Karan Kundra-
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