The Glitch bags OLX Autos' digital mandate

Pre-owned automobile segment player, OLX Autos has appointed The Glitch, the digital-first creative agency within the VMLY&R network, as its Agency of Record.

The Glitch will partner with OLX Autos to create awareness and recognition for the brand across India via a robust digital strategy.

The Glitch will be responsible for re-imagining OLX Autos presence online via focused and engaging content.

Siddharth Agrawal, Country Head, Marketing, OLX Autos, said, "We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”

Paras Johar, MD North, VMLY&R, said, “The OLX group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering OLX Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009 and we look forward to help further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”

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