Saregama strikes global licensing deal with YouTube for Shorts

Saregama has announced a global deal with YouTube for YouTube Shorts, a short format video experience on YouTube.

This partnership will allow users to create Shorts on YouTube using Saregama’s catalogue of songs.

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Saregama is one of India’s oldest music label with a catalogue of over 1.40 lakh songs across many different genres including new and old film/non- film songs, devotional music, ghazals and Indipop in more than 25 languages like Hindi, Tamil, Bengali, Telugu, Bhojpuri, Gujrati amongst others.

Starting now, YouTube Shorts creators will be able to use music from Saregama’s music libraries, which includes classics from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, RD Burman, Kalyanji Anandji, Geeta Dutt , Laxmikant Pyarelal, and at the same time hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artistes.

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