Purina Supercoat has announced a partnership with Warner Bros. Pictures’ upcoming animated action adventure—DC League of Super-Pets.
The movie stars Krypto the Super-Dog and his friends—a rag-tag group of shelter pets—who ‘unleash their super’ in their pursuit to fight crime and save the mighty Justice League.
As a part of the association, Purina Supercoat would be launching a social media campaign, led by a 30-second digital video. The video would be leveraged on YouTube and OTT platforms. This apart, Purina also would also be activating some key movie theatres, RWAs and in-store branding across major cities.
Gaurav Kwatra, Managing Director, Purina Petcare India, said, “We are extremely excited to have partnered with such a revered movie franchisee. We find common grounds of association as both the brands are proponents of discovering and unleashing your best self – in humans and in pets. We are hopeful to catch the imagination of pet-parents through this association.”
George John, Director – Marketing, Warner Bros. Pictures (India), said, “We are elated to have a partner in Purina Supercoat for our campaign of the film – DC League Of Super-Pets. Through this partnership, we have been able to effectively reach the common core target audience for the film and also for Purina - Pet Parents.”