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Priyanka and Suresh Raina's brand ‘Maate’ reveals its new visual identity

The company's essence, which remains faithful to motherhood, is still embodied in the new brand identity

Maate, a 360° wellness brand and a by-product of Priyanka Raina's perspective on parenthood, has introduced its new visual identity.

The company's essence, which remains faithful to motherhood, is still embodied in the new brand identity, which has undergone a considerable alteration. The brand's new, playful and colourful avatar appeals to the child within.

The new brand identity comes at a pivotal moment in Maate's re-evaluation of itself and its future. Maate's ethics and ideologies are matched with the new identity as it continues to look ahead, creating a distinct aura around itself.

The founders of the company, Priyanka and Suresh Raina, set out with a simple and clear objective in their mind: to create a premium baby product brand made in India that all mothers could use without raising their eyebrows, free from the worry of dangerous chemicals, and in phase with the rising number of observant and cautious consumers.

For their firstborn, Priyanka’s search for high-quality, environmentally friendly items made her realise that there are several natural beauty products available for adults, but there are only selective options for kids. She sought advice from specialists, researched production, and was involved in the process to create items without the use of chemicals to create something which is natural, vegan, and sustainable at the same time.

Priyanka said, “Maate creates an incredibly unique experience for each mother that allows them to choose what’s best for their child."

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