Ogilvy won four awards while MullenLowe Lintas Group won three at the seventh edition of IndIAA Awards hosted by the India chapter of International Advertising Association (IAA).
The India chapter of IAA presented the seventh edition of its Awards show on August 23 at a ceremony hosted at the Taj Landsend, Mumbai.
Mathrubhumi was the title partner, for the event.
Here is the complete list of winners:
|
Sr No
|
Category
|
|
1
|
AUTOMOTIVES and ACCESSORIES
CEAT Tyres | Switch To SecuraDrive | Delivery
Client: CEAT
Creative Agency: Ogilvy
|
|
2
|
BANKING AND FINANCE
Jar App | #BachaoJarAppPe
Client: Jar Technologies
Creative Agency: Spring Marketing Capital.
|
|
3
|
CONSUMER DURABLES - (Joint Winners in this category)
|
|
(i)
|
Havells | Silencio | #SmartChoiceWithLowNoise
Client: Havells India
Creative Agency: MullenLowe Lintas Group
|
|
(ii)
|
BPL | #HappyLittleThings (2021)
Client: BPL
Creative Agency: The Womb
|
|
4
|
CONSUMER ELECTRONICS
HP India | #DiyeSeDiyaJalao
Client: HP India
Creative Agency: Simple Creative
|
|
5
|
CORPORATE (Joint Winners in this category)
|
|
(i)
|
Nanhi Kali | The Tale Of Two Lajjos
Client: Mahindra Group
Creative Agency: Ogilvy
|
|
(ii)
|
Hindustan Unilever | #BinBoy
Client: Hindustan Unilever Ltd
Creative Agency: Ogilvy
|
|
6
|
EDUCATION & LEARNING
UpGrad | Help Kiran Before Helping Yourself
Client: UpGrad Education
Creative Agency: The Womb
|
|
7
|
ENTERTAINMENT & MEDIA
(Joint Winners in this category)
|
|
(i)
|
Spotify | Mazza On
Client: Spotify India
Creative Agency: Leo Burnett India
|
|
(ii)
|
Netflix | #NetflixForAll
Client: Netflix Entertainment Services India
Creative Agency: Creativeland Asia
|
|
8
|
FASHION & ACCESSORIES
Tanishq | #WhenItRingsTrue | #MarriageConversations
Client: Titan Company
Creative Agency: Dentsu Webchutney & Superfly
|
|
9
|
FOOD & BEVERAGES
Cadbury Celebrations | Not Just Another Cadbury Ad
Client: Mondelēz India
Creative Agency: Ogilvy
|
|
10
|
HOME CARE, ESSENTIALS & STATIONERY
Ariel | #SeeEqual | #ShareTheLoad
Client: Procter & Gamble
Creative Agency: BBDO INDIA
|
|
11
|
HOME DECOR, INFRASTRUCTURE & FITTINGS
Dulux | Parul Aur Painter | A Love Story
Client: AkzoNobel India
Agency: MullenLowe Lintas Group
|
|
12
|
INSURANCE
Policybazaar.com | Life Kabhi Bhi U-Turn Le Sakthi Hai
Client: Policybazaar Insurance Brokers
|
|
13
|
ONLINE CLASSIFIEDS, COMMERCE & SERVICES
Zepto | Time Mat Keecho Order On Zepto
Client: Kiranakart Technologies
Agency: L&K Saatchi & Saatchi
|
|
14
|
PERSONAL CARE
Gillette India | Engineering Change - Shaving Stereotypes
Client: Procter & Gamble
Agency: Grey Group
|
|
15
|
HEALTH AND WELLNESS
Cult.fit | Fitness Is Not An Option
Client: Curefit Healthcare
Agency: Supari Studios
|
|
16
|
TELECOM & TECHNOLOGY
Google | #SearchForChange
Client: Google India
Agency: MullenLowe Lintas Group
|
|
17
|
TRAVEL, TOURISM & HOSPITALITY
OYO | Assi Reach Gaye | Cancel Easy | Stays With A View
Client: OYO Hotels & Homes
|
|
18
|
VOICE OF CHANGE
BharatMatrimony | #PehlePadhaiPhirShaadi
Client: BharatMatrimony
Agency: DENTSU GROUP
|
|
19
|
Committee Choice Award
Cadbury Celebrations | good luck girls
Client: Mondelēz India
Creative Agency: Ogilvy
|
Megha Tata, President - IAA, said, “The IndIAA Awards celebrates real advertising by brands, recognises the clients, the agencies and the minds that continue to push the envelope of creativity. It is because of each one of you that today Brand India and Brand Bharat at 75 stands in the world with its head held high and a firm footing on the global stage."
IAA IndIAA Awards Chairman, Abhishek Karnani said, “These awards celebrate creative excellence - in real hard-working advertising. It is also a celebration of all that is creative in the human race. This is a special year for the country and for the communication industry. And you will see that sentiment echoing right through this event.”
Suresh Narayanan, Jury Chairman and Chairman and Managing Director, Nestle India, said, “Let's ladies and gentlemen, look at where we are in the advertising fraternity and see for ourselves, what are the things we should have done. The consumer is transferred, the consumer is changed in every sector."
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