Meta and Jio Platforms to enable shopping from JioMart within WhatsApp chat

Meta and Jio Platforms announced the launch of the first-ever end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat.

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JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to browse through JioMart’s entire grocery catalogue, add items to the cart and make the payment to complete the purchase – all without leaving the WhatsApp chat.

Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post, "Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp -- people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come."

Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said, “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first-ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment to enabling a simple and convenient way of online shopping to millions of Indians.”

The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country. The JioMart on WhatsApp experience will revolutionise the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.

JioMart is a partner of Haptik, which has helped the eCommerce behemoth build a customer-support platform capable of handling large volumes of support queries while improving first-response time, delivering superior customer satisfaction, and more.

JioMart’s WhatsApp Bot, built by Haptik, is capable of providing an end-to-end eCommerce shopping experience.

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