Manyavar's #RakhiKaBroCode campaign is an ode to the special bond between siblings

Manyavar has launched the #RakhiKaBroCode campaign with the aim to celebrate the special occasion of Raksha Bandhan.

The occasion which celebrates the bond between siblings is a promise of love that never fades away.  

The two films released as part of the campaign depict the daily banter and instances between brother and sister duos, which is full of love.

The sisters who are excited and dressed up to celebrate Raksha Bandhan with their brothers are frowning as they are not ready in Indian wear to celebrate the occasion. The brothers then get ready by donning a Manyavar kurta to celebrate the festivity of Rakhi with their sister. 

Vedant Modi, Chief Marketing Officer, Vedant Fashions, said, “I personally believe that occasions are not just mere rituals that we follow but they are a celebration of love and bonds which keep us together. Manyavar’s philosophy is all about keeping our culture and heritage in mind and making them even more special by wearing our traditional Indian wear. With the #RakhiKaBroCode campaign we aim at spreading the message and getting more people to wear Indian wear on all occasions.”

Shreyansh Baid, Director of Shreyansh Innovations, the agency behind the film commented, ''Manyavar as a brand, always wanted to be synonymous with all joyous occasions, big or small. Rakshabandhan was an opportunity for us to bring out the joy of celebrating the love between siblings. Through our communication, we have reflected that the true essence of this festival comes only when the brother too is dressed in an Indian attire!''

 

 

 

 

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