Kinnect has won the digital mandate for RK Marble, a global player in the world of natural stone.
RK Marble and Granite’s mandate includes creative strategy and execution, social media management, and planning and executing performance-focused media campaigns for the brand across all channels.
The account will be managed out of its Gurugram office.
Director of Sales and Marketing at RK Marble, RK Gupta said, "When we stepped up to disrupt the category with our transparency, we needed a partner who was equally disruptive and transparent. Kinnect has taken up the challenge to translate our "Khoobsurat Imaandaari" into a meaningful digital presence and we're looking forward to the journey ahead."
Chandni Shah, COO, Kinnect, said, “RK Marble is a leading player in the world on natural stone. It is a great opportunity for us to partner with the brand for its digital mandate. Our digital capabilities and creative communication will be key to amplifying and optimising the brand’s marketing efforts.”
Henna Pande, Vice-President (North), Kinnect, said, “It is a brilliant opportunity for us to build the digital presence of a heritage brand like RK Marble. The brand stands for “Khoobsurat Imaandari” - a promise of honesty to the customer. With Kinnect’s powerful media strategic thinking and creative strength, we’re thrilled to communicate this promise via. relevant digital mediums and creating business impact for the brand.”