Kesh King ropes in actor Ali Fazal as brand ambassador

Kesh King, the Ayurvedic hair and scalp care brand from the house of Emami, has roped in actor Ali Fazal for its anti-dandruff shampoo variant.

As per the brand, with this Fazal has become the very first male brand ambassador to join the Kesh King club. So far, female celebrities like Juhi Chawla, Shilpa Shetty, Sania Mirza, Shruti Haasan etc, have been endorsing brand Kesh King.  

Popularly recognized for playing the role of Guddu Pandit in the OTT series – ‘Mirzapur’, Ali Fazal has already successfully charted an impressive repertoire of projects.

Researches have shown that the biggest Hair care woe for men is dandruff as compared to hairfall for Women. Also, men tend to seek immediate solution to get rid of their dandruff problem and in this process they keep switching brands quite often in search of the right product that can give them freedom from dandruff woes. Translating this consumer insight into marketing action, Emami decided to use a popular male face, who will help the target consumers relate better with the brand persona and seek ayurvedic solutions.  

Fazal, who is a young face amongst today’s promising talents of the entertainment industry, has been found to be a good fit with the brand’s desired imagery with young TG of men and women. 

Fazal said, “I am happy to be associated with a brand like Emami which commands a good brand equity in the Indian consumer space. Further, Kesh King as a brand is widely known for offering effective Ayurvedic hair and scalp care solution to people and it feels good to share a connection with such a trusted product. You Trust my Skill, I Trust Theirs!!”

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