Impresario Handmade Restaurants celebrates 20th anniversary with brand film featuring Boman Irani

Impresario Handmade Restaurants has launched a brand film featuring actor Boman Irani on the occasion of their 20-year anniversary in India.

Impresario Handmade Restaurants owns and operates cafes and food joints such as Social, antiSocial, Smoke House Deli, Salt Water Café, Boss Burger, Lucknowee, Slink & Bardot, Soufflé S’il Vous Plaît, Prithvi Cafe, and Mocha.

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Now, as they celebrate their twenty-year anniversary, they’re taking audience down memory lane to help them relive all those firsts and then some. The film puts the customer as the centre of the Impresario story and showcases how they have played a pivotal role in the evolution of the brand over the last twenty years.

The festivities also include a Rs 20 menu that will be available on August 29 and 30. With this menu, one can order up signature cocktails and a few dishes for just Rs 20. All one needs is a couple of Rs 20 notes to have a party on the house, well almost. 

The month-long celebration will also include a ‘20 Year Menu’, that sees the crowd favourites of the last two decades, making a comeback. Some of the dishes being featured include Mocha’s Chocolate Avalanche, Salt Water Grill’s Tenderloin Shiitake and Salt Water Cafe’s Polenta Chicken. What’s more is that these dishes will be available across Impresario restaurants.

Lastly, Impresario Handmade Restaurants has a very special gift for their most loyal customers across all 61 outlets. Each of the loyalists will get an exclusive card that gives them access to celebratory offers, priority seating and other premium benefits and offers for the next three months.

Riyaaz Amlani, CEO and MD, Impresario Handmade Restaurants, said, “It has been an incredible journey that started with a single cafe. Now, 20 years later, Impresario Handmade Restaurants can be found in most parts of the country. We pride ourselves on creating outlets that are unique and which reflect the spirit of the neighbourhoods in which they reside. We aim to create innovations that are approachable, fun and bring communities together for a unique experience. Memories have been made, bonds have been forged and entrepreneurial ventures have been born out of our outposts. Today, we join hands with our customers and raise a glass, to the last two decades and the many years to come.” 

Arshad Syed, Executive Director, Impresario Handmade Restaurants, said, “20 years in, we can say we’re just getting started. Impresario Handmade Restaurants has always tried to break away from the clutter and create first-of-its-kind dining formats that allow our patrons to truly experience the best that Indian hospitality has to offer. Each brand under the Impresario Handmade Restaurants umbrella tells a unique story, paying homage to European dining, reinventing cafe culture or creating a microcosm of the world under one roof. It is our patrons who have given us the space to constantly create, innovate and thrive and we look forward to many more years of expanding, reinventing and sharing our love for food and drinks with all those who have supported us.”

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