D2C vitamin and mineral supplements (VMS) brand HK Vitals has launched a brand campaign with a simple message – Happy Skin, Happy You, featuring actors Dia Mirza and Shweta Tripathi Sharma.
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The brand is championing a holistic approach to health and recognising the significance of internal wellbeing as the key cornerstone of a healthy and stress-free life. The simple insight that happy people are healthy and vice-versa is the cornerstone of the first ever large-scale campaign by HK Vitals.
Championing a narrative of a “Happy You”, the campaign highlights the correlation of internal happiness with confidence of healthy skin and how they essentially mirror each other.
The focus brand in this campaign is the HK Vitals Skin Radiance Collagen product.
Chella Pandyan, Chief Operating Officer at HealthKart, said, ‘As a brand, our primary focus is to provide health supplementation of outstanding quality and making it easily accessible to our customers. Our effort with this campaign is to build wide awareness around the benefits of quality, real collagen in holistic skin care’.
Sharma said, “I am delighted to be associated with HK Vitals, the products are authentic on quality and very effective. I have included Skin Radiance Collagen in my daily lifestyle and can feel the benefits already. I have always believed that a healthy person is a happy person, and I appreciate that HK vitals shares this same motto as a company.”
Neha Gupta, Head of Brand, HK Vitals, said, “Health is Wealth but overthinking about it causes more harm to us than good. Health is generally seen as a serious topic, something that brings fear and stress in our minds. However, at HK Vitals, we feel that a healthier inside leads to a happier outside and we encourage people to act and start their health journey by embracing supplements as a part of their daily routines. HK Vitals Skin Radiance Collagen lets you do just that so that you can live worry-free, knowing that our product will take good care of you.”
The brand film is a subtle exploration of the interplay of stress, skin, confidence and happiness. The film veers away from harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption.
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