Filter Coffee Co has bagged the digital marketing mandate for Truefitt & Hill (India), one of the world’s oldest barbershop chain.
The agency has acquired the digital marketing mandate for Truefitt & Hill, the world’s oldest barbershop, which has been a bastion of grooming men with over 2 centuries of expertise.
Filter Coffee Co will be the digital agency for Truefitt & Hill to help reflect and strengthen the brand’s robust offline global presence on the digital platforms.
In India, the brand has over 26 successfully running barbershops and is managed under Lloyd Luxuries - who are the master franchise for Truefitt & Hill in the Indian subcontinent (includes Nepal, Sri Lanka, Bhutan, Vietnam, Myanmar and Bangladesh).
Apart from being one of the world’s oldest barbershops, Truefitt & Hill offers grooming products formulated with an exquisite blend of rare and sophisticated essences. Their offerings include a full line of shaving, fragrance, hair, and bath and shower products to provide daily grooming solutions for today's man.
Filter Coffee Co, with its team of strategists, creative designers, content managers, influencer managers and a fully-equipped production unit will be responsible for the brand’s Performance Marketing, Strategy Formulation, Social Media Management, Influencer Marketing and Original Content Creation.
Prannay Dokannia, COO, Lloyds Luxuries, said, “We were on the lookout for a team that would thoroughly grasp our target audience and elevate our digital presence. We are more than delighted to have Filter Coffee Co. as our partner on this journey, and we look forward to their ideas and innovation in helping us achieve our business objectives.”
On the win, Anuja Deora, Founder and CEO, of Filter Coffee Co, added, “We are incredibly delighted to engage with Truefitt & Hill for driving their digital media journey. Looking forward to taking Truefitt & Hill’s digital excellence to new heights.”