Employee health insurance platform Plum has announced the appointment of Sasha Abraham as its Head of Brand.
Abraham comes with over 13 years of diverse experience in the US, UK and India, driving marketing efforts for brands like Betty Crocker and the NFL. Most recently, she was the Marketing lead for Women’s Cricket and International Sports at Star Sports, focussed on growing the profile of properties like the Premier League, Wimbledon, Women’s cricket, etc. in India.
At Plum, Abraham will be responsible for crafting the brand strategy, driving brand awareness and affinity, and spearheading thought-leadership with the ultimate goal of being the most trusted and loved insurance and benefits brand in the world.
Through innovative communication and marketing strategies, Abraham will work towards fast tracking the company’s goal of insuring 10 million people by 2025.
Abhishek Poddar, CEO and Co-Founder, Plum, said, “I am delighted and excited to welcome Sasha to Plum. I am confident that her vast experience and track record of shaping and delivering on marketing priorities will help Plum build a strong brand identity. Plum is on a positive growth trajectory, and Sasha’s brand marketing acumen will give a further boost to our growth and drive deeper connections across diverse industries.”
Abraham said, “I strongly believe in the Plum philosophy that every employee and their family should have access to quality healthcare. I am highly energised by the team’s desire to create real impact and am excited to join Plum and help build the brand into something truly special.”