Dainik Bhaskar broke three world records for the silver jubilee of its Jodhpur edition on August 3, 2022, through activities which added to the celebrations.
Dainik Bhaskar Group said that its endeavour has always been to create content that is relevant to the reader, and this time it was instilling pride for the rich local history of the city.
The silver jubilee edition has created three world records: A 900 kg, 17-feet-long and four-feet high masthead that celebrates the handicraft legacy of the city; a masthead that used silver – to commemorate the twenty-five years of trust and love showered by the people of Jodhpur on Dainik Bhaskar, and a tribute to the well-known and loved local cuisine by creating a world record of 10,000 people eating the famous Mirchibara at the same time in Ashok Udyan.
This edition also contained specially curated content by the editorial team covering several first like a 20-country survey on the Marwari brand, CFOs of large conglomerates writing about Jodhpur, one of the largest surveys of city with the Chief Minister responding to all questions, the 25-year vision document presented by the director of IIT, an astrological insight to create the horoscope of Jodhpur and a photo of 88x42 feet green wall protecting IIT from heat wave.
Vareesh Tiwari, Chief Operating Officer for Rajasthan, said, “The Dainik Bhaskar Group DNA has always been to reach for the stars while staying firmly grounded. With this mega record-breaking edition, we have continued our proud tradition of showcasing the grandeur of Jodhpur and commemorating our 25-year relation with the beautiful people of the city.”
Suchit Bhandari, Zonal Head, Dainik Bhaskar Rajasthan, added, “Jodhpur has a rich tradition that dates back centuries. This specially curated edition is a collectors’ piece that has been put together covering all key aspects that are close to our readers’ hearts. This was also a good platform for our advertisers to be part of a historical edition and we received a great response from multiple sectors.”
Mukesh Mathur, State Editor, Rajasthan, said, “After covering Jodhpur for 25 years, the Dainik Bhaskar Group is well-versed with issues that our discerning readers look for. In this edition, we have attempted to cover a wide range of subjects that makes for a good read, while keeping the heritage of this beautiful city at the centre. Contributions from renowned personalities has added further heft to this special edition.”
Kapil Bhatnagar – Executive Editor, Jodhpur, commented, “From conceptualisation to execution of this special edition, our focus was always clear - the newspaper should be related to the needs of the people, their questions and answers. We have always followed this mantra and the success of today’s edition is a testament to the editorial integrity and prowess of the Dainik Bhaskar Group.”