Criteo has announced the launch of their video advertising solution in India, today.
Criteo said in a press statement, “With their new offering in India, Criteo helps to achieve measurable outcomes through superior capabilities with unique audiences, robust access, and scale with 600+ premium online video publishers, full-funnel management, and full-service support.”
As the video industry is booming in India, opportunities with video ads are also blooming and video viewing is forecasted to reach 512 million viewers by 2025, as per Criteo.
One of their recent Shopper Story reports also revealed that many Indian consumers own and actively use at least two internet-enabled devices every week including cable/satellite TV subscriptions (40%), OTT media (39%) and Connected TV Devices (30%).
The rise of the internet of things (IoT) provides more touchpoints to connect and engage with users, shifting them to take a hybrid path to purchase.
Criteo further wrote, “With the launch of Criteo’s Video Advertising Solution in the country, it plans to inspire brand awareness to purchases with relevant and engaging video ad formats including OTT, through its AI Engine.”
Marketers can choose between "Commerce Audience" which is set manually, or "Similar Audience" which is automated by their AI Engine which then optimises the ad campaign into in-stream video, out-stream video, and vertical video, to deliver impactful video campaigns to the right audience.
Speaking on the launch of the new Criteo Video Advertising Solution, Taranjeet Singh, Managing Director, SEA and India, Criteo, said, “Video has been one of the fastest growing ad formats in India. In fact, India stands at a unique position as it has a very strong video consumption on mobile, OTT, CTV, etc. and the video-on-demand is only increasing.”
“We are very pleased to introduce the Video Advertising Solution in India, which further solidifies Criteo’s presence as a commerce media company. Video has been considered as an awareness solution in the past, however, Criteo offers combined video advertising with performance capabilities, covering multiple touchpoints and leveraging audience-first ad solutions,” added Singh.
Combining Criteo’s video and performance solutions, it builds awareness and drives traffic through the branded display to relevant shoppers, allowing marketers to engage with users from their initial video exposure all the way to click and conversion using Criteo’s identity and buying path data.
Clinique, a global beauty brand also partnered with Criteo to leverage OTT video advertisements via Indian video streaming platforms like MX Player, Zee5, Voot, and SonyLiv to drive awareness for their new product.
Through their OTT app ad strategy with Criteo, Clinique amassed a reach of two million new high-intent online cosmetic shoppers in India and the campaign successfully delivered nearly seven million impressions and an engaging 81% view-through rate.
Commenting on the partnership with Criteo, Nirali Ghatalia, Paid and Owned Media Manager, India, Clinique, said, “Given the promising results from this OTT campaign, we are excited to expand our partnership with Criteo and leverage their data-driven, commerce media solutions including OTT, web traffic and retargeting advertising campaigns to help us maximize results across the full-funnel.”
Moreover, Priyanka Shah, Head Planning & Buying, at Isobar, the Dentsu-owned digital media agency which led the Clinique campaign, also went on to add, “Our decision to work with Criteo on this Clinique campaign was an easy one. What stood out for us is Criteo’s shopper graph data which enabled us to help Clinique effectively reach shoppers with both the power to purchase and intent to buy their beauty products. Criteo’s access to top OTT inventory in India also helped us to easily scale and manage the campaign more efficiently from one dashboard.”